NATURE MADE

Role: ACD/ Copywriter

The opportunity: Create a multi-media campaign for the product launch of a new vitamin form.

The solution: Educate people in a fun way and build on the momentum of gummy vitamins as a non-tradition vitamin form. The concept of a tongue reading allowed us to show the product in use and the image of a dissolving vitamin appeared throughout each piece of the campaign to further iterate how this new product works.

Why this is important: The vitamin space is heavily saturated and not regulated by the FDA. Competition as well as public skepticism makes it crucial for vitamin companies to stand out with their advertising.