MESSGENGER KIDS

Role: Manager + Content Designer

The opportunity: Create a new game on the Messenger Kids app as part of the COVID surge work to support content for a user base that doubled within a week of the lockdown.

The solution: Collaborate with the art, design, and sound teams to concept a game with an educational component helping kids learn about good hygiene practices. Leaning on guidance from Responsible Design, the storyline represents many iterations to ensure there were no sensitivities. (Green goo took on a new meaning during COVID.) Additionally, strategic naming and string creation allow the game to be positioned as evergreen within the Messenger Kids game center.

Why this is important: The etiquette of sneezing, hand washing, and staying germ free does not come natural to kids. Protecting the health of children and those around them is serious, and this game makes the topic interactive, fun, and social.