GOOGLE POLITICS & ELECTIONS

Role: Copy Lead

The opportunity: The 2016 election year was wild to say the least. For folks on the campaign trail, gathering real-time information is one of the hardest parts of the job. It's the only way to know which issues are resonating most with voters and where people are flocking for election news. This level of knowledge about the immediate election landscape had never been available.

The solution: Build a robust site for the products that campaigns can use to connect with voters and manage their digital presence. This allowed them to:

• Stay up-to-date on the topics that matter

• Show up when they’re searched

• Strengthen their online presence and engage with audiences wherever they are

• Reach constituents through digital advertising, programmatic media buying and analytics tools

Why this is important: For the first time, we were able to offer a deep dive into election-related trends with powerful analytics that helped drive the campaigns of 2016, helping people across the globe engage with democratic processes and campaigns manage their digital presence.