TARGET

Role: Copywriter

The opportunity: Digital launch of Target’s Merona fall collection highlighting the iconic pieces that remain classic season after season.

The solution: Editorialize the content with a strategic educational component. This included overlays, interaction design and a smart media buy that deep-seeded the content across the blogosphere.

Why this is important: This work required a strong collaboration between content and media, making it a truly integrated compaign. I also became a ghostwriter for the first time in my life.