MESSENGER

Role: Manager

The opportunity: More than 1 billion users are connecting with a business account across Meta’s messaging services every week. How do we accelerate business messaging to become the primary way that people and businesses communicate?

The solution: Build a long-term strategy and start prioritizing product features against it.

• TOOLS: Drive adoption of business communication tools

• ENTRYPOINTS: Make it easy for people to find and message businesses

• VALUE ADD: Make threads trusted, reliable, and valuable

• PAID SOLUTIONS: Monetize value through paid solutions

Why this is important: Allowing people to meet businesses on their terms is what drives loyalty, trust and ultimately, sales. The next era of business will be powered by the scale of technology combined with personal interaction.