GAP

Role: Copywriter

The opportunity: Create an online expression of the global marketing holiday campaign that drives to retail.

The solution: Feature celebrities in colorful, iconic gift ideas with smart interaction design. This included content strategy for launch and mid-season promo, while testing CTAs along the way.

Why this is important: The "Love Comes In Every Shade" campaign celebrated the colorful, optimistic holiday product Gap is known for and illustrated some of the many forms of love, from married love to best friend love and fatherly love. Coming from a non-traditional upbringing myself, I can guarantee that there is no message higher than one that speaks to the breadth of love in our lives.