ANDROID

Role: Copy Lead

The opportunity: Launch the new Mode watchband system for Android Wear to help increase user retention and drive sales.

The solution: A fully interactive web experience bursting with character and 3D animation and a very strategic educational component woven through the story. The new locking mechanism became the star, allowing a narrative built around easily swapping bands to match your mood.

Why this is important: New tech products bear the weight of having to introduce themselves while also teaching the world how to use them. The balance of the two is crucial for success. I did this by humanizing the way the product can change as fast as you: office you, gym you, party you.